User Research

Empathize with users

Through conducting interviews and developing empathy maps, I gained insights into the users' needs for which I am designing. My primary user group consists of up-and-coming artists looking for increased exposure. The research highlighted the challenges faced by emerging artists, particularly students, such as scheduling conflicts with art shows and escalating gallery expenses. Furthermore, the broader art audience was interested in a more interactive digital art consumption experience and a desire to engage with inspiring artists and fellow art enthusiasts.

User journey map

I created a user journey map to understand better the frustrations users may encounter. 

Storyboard

Competitive Audit

The competitive audit thoroughly analyzed benchmark companies and related services that could indirectly impact Art Interactive's market revenue. The audit gained insight into our competitors' features and helped create a comprehensive app that meets all the needs of the general user.

While our competitors brought value to the market, we identified some areas of opportunity:

1. Focus on what's important: creating/sharing art and building relationships while the program handles administrative tasks, saving time and ensuring security. 

2. Simple and intuitive navigation controls for seamless movement throughout the gallery, creating an immersive user experience.

3. Personalized audio tours to guide viewers through exhibitions and provide deeper insights into the creative processes, adding a storytelling element to enhance the viewer's connection to the art.